May 25, 2023 – Known as “Sanqiange” on Douyin, the man from Jiangsu province in eastern China died after a live-streaming contest that began at 1am on May 16. He was found dead later that afternoon, seated at a desk at a friend’s home, Shangyou News reported.
The video of the man taking part in the streaming event has since gone viral on Chinese social media. The clip shows a few bottles of baijiu placed in front of Sanqiange on a desk. He is seen consuming each bottle without pausing.
Do you have questions about the biggest topics and trends from around the world? Get the answers with SCMP Knowledge, our new platform of curated content with explainers, FAQs, analyses and infographics brought to you by our award-winning team.
A close friend of the influencer, surnamed Zhao, said more than 100 people signed into the contest’s online chat room at the time, but no one raised any concerns.
ONE STEP WONDER – Nov. 13, 2024 - Weight loss drugs such as Ozempic and…
ALWAYS WITH YOU – Nov. 2, 2024 - Archaeologists have uncovered a previously unknown effect…
TURN OFF CNN – Nov. 7, 2024 - At Toshikazu Kawaguchi’s book signings, it’s not…
86ed AGAIN? – NOV. 4, 2024 - Two previous rounds of employee cuts in September…
BY A NOSE – Nov. 5, 2024 - Thoroughbred owner and recovering alcoholic Gino Roncelli…
VIDEO – NO VALUE AT ALL – Nov. 4, 2024 - It all started innocently…