Oct. 29, 2020 – Unfortunately, with the Covid-19 pandemic reducing crucial foot-traffic, store proprietor Nancy Bass Wyden, granddaughter of the store’s original owner, was faced with an awful prospect of having to close the Strand’s doors for good.
In a last-ditch effort to save her beloved family business, Bass Wyden reached out to her customer base with a plea for help. “I’m going to pull out all the stops,” she tweeted, “to keep sharing our mutual love of the printed word. But for the first time in the Strand’s 93-year history, we need to mobilize the community to buy from us so we can keep our doors open until there’s a vaccine.”
The response from the Strand’s loyal clientele came in the form of an avalanche of 25,000 orders over the course of a single weekend that crashed the store’s website and brought in approximately $200,000 in sales. (One enthusiastic Bronx patron ordered 197 books.)
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