How TikTok is Encouraging ‘Sober Curiosity’

DANCING THE TWELVE STEPS? –

Oct. 22, 2021 – And it wasn’t long until she joined in herself, sharing raw and honest videos about her own journey on the platform. The videos quickly resonated with viewers. Since her first post about her sobriety in March 2021, Abi has amassed thousands of followers and millions of views, building a growing community of others interested in sobriety in the process. Her most viewed video at present discusses the experience of being unable to regulate the amount and speed at which she used to drink. Craig Graham, a 24-year-old from Glasgow, is one of many inspired by Abi’s videos. He discovered her account and “soberTok” when his FYP started recommending these videos to him at just the right time; Craig was just starting his sobriety journey from crystal meth and beginning to question his relationship with alcohol. “Being an addict can make you feel like you don’t belong and that no one can understand you,” he says, “it helps so much to be able to see yourself in someone else — the videos on TikTok remind me why I’m trying to get sober.”