How the baby food industry hooks toddlers on sugar, salt and fat

Addicting Babies for Fun and Profit –

Oct. 17, 2019 – Frequently marketed for picky eaters, these milks prey on parents nervous about the frequency and quantity of toddler feedings. They often make nutrient claims — “DHA and iron to support brain development” — but Harris said there are no legal requirements that these front-of-package claims be supported by sound scientific research. These products are typically composed of powdered milk, corn syrup solids and vegetable oil, with more sodium and less protein than whole cow’s milk. A Go & Grow toddler drink from Similac contains 150 calories, with 15 grams or 3 1/2 teaspoons of sugar per serving.

A statement from Abbott Nutrition, Similac’s parent company, said that Go & Grow by Similac does not contain added table sugar. “The formula’s main ingredients are nonfat milk and lactose — lactose is the naturally occurring milk sugar found in both breastmilk and cow’s milk. It’s a carbohydrate that provides an important source of energy for growing children.” Toddler milks are more expensive than cow’s milk and aren’t covered by food assistance programs like WIC. They are often purchased by higher-income parents eager to give their children every possible advantage.

Full Story @WashingtonPost

Leonard Buschel

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