Dec. 28, 2024 – Heroin is concentrated opium poppy. Cocaine is concentrated coca leaf. Substances that are otherwise benign become both potent and deadly when they’re super-concentrated.
Which is exactly what the algorithms deployed in secret by social media do: they purify and concentrate hate and fear spread across the broader social media site, distilling the most potent memes and messages to the top and shoving them into people’s brains.
But that’s just the beginning of the damage these top-secret algorithms are doing to our societies and politics. By increasing our individual levels of fear and rage, they create a broader social sense of fear and rage, making these emotions far more easy to exploit.
Enter stage right “populist” politicians and media sites who push people’s now-sensitized fear and rage buttons for political gain. (Not to mention the billions earned by social media billionaires pushing this psychological heroin while absolutely refusing to publish their algorithms.)
Numerous studies show that when people believe crime is a serious problem in their own communities and lives, they measurably shift toward the political right of the spectrum. Law-and-order campaigns and promises of severe punishment acquire a sudden appeal, as Joe Biden and Bill Clinton discovered in the early 1990s and politicians everywhere since the pandemic have seen.
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