Articles of Interest

Google will resume accepting ads from treatment centers following rampant abuse

Use Clean Advertising –

April 16, 2018 – Google plans to resume accepting advertisements from alcohol and drug addiction treatment centers following a lengthy period of review, Reuters reports. Google originally stripped rehab-related search terms of advertising on its AdWords platform last September, following an investigation from The Verge detailing how misleading ads from disreputable treatment centers were gaming Google’s algorithms to boost incoming patient numbers. Google says ads will now be vetted directly by Portland, Oregon-based LegitScript, which monitors online pharmacies for the National Association of Boards of Pharmacy to prevent abuse and unauthorized selling of prescription medications. According to Reuters, the new rules apply to in-person rehab facilities, crisis hotlines, and support groups. The rules also mirror those Google has put in place for services like locksmiths and other in-person repairs that could potentially lead to theft or burglary. As part of the LegitScript’s evaluation, treatment centers must meet 15 criteria ranging from criminal background checks to insurance verification as well as “written policies and procedures demonstrating a commitment to best practices, effective recovery and continuous improvement.” LegitScript plans to charge $995 for an initial verification and then nearly $2,000 each year to update the verification, Reuters reports.

Full Story @ TheVerge.com

Leonard Buschel

Share
Published by
Leonard Buschel

Recent Posts

Where does that leave marijuana?

TIME WILL TELL – Nov. 11, 2024 - President-elect Donald Trump is expected to come…

2 days ago

Cannabis Use Linked to Epigenetic Changes – Cancer Risk

POT IS SO OBSOLETE – Nov. 15, 2024 -  Cannabis is a “genotoxic” substance because…

2 days ago

Vending Machines Offer Clean Free Needles and Narcan

NPR AUDIO – STICK WITH THE WINNERS!  – Nov. 14, 2024 - “I don’t shoot…

2 days ago

This Book Will Save Your Life: The New Medical Cure for Opioid Addiction

NEW BOOK! READING MATTERS – Nov. 15, 2024 - “This is a pointed and urgent…

2 days ago

15 Incredible Films With Gut-Wrenchingly Depictions of Alcoholism

DON’T MISS THESE – 2023 - 1. “Barfly” (1987) Directed by Barbet Schroeder and based…

2 days ago

My Mom Said 1 Word On Her Deathbed That Made Me Look At My Life In A Different Way

NOT WHAT YOU THINK – Nov. 9, 2024 - She reached out her other hand…

2 days ago