March 10, 2020 – “We give where you swig,” he described. “That idea is very simple. You drink clean in northern California, the funds go back based on the volume generated in sales there. So we were able to give where you swig, and so it was a really cool concept of sorts where it was a national company with a local give-back.”
CLEAN Cause is helping others get clean – a struggle that again is personal. “Within a couple of years, I went from popping a single Vicodin to roughly 30 to 35 Vicodin a day,” he said. “Everyone in my life cut me off in a unified approach, and in retrospect it was the greatest thing that ever happened to me … Nine months before I got sober, I was hanging out in a cemetery every single day … in that I would literally sit there and pray every single day to get a sign to allow me to end my life just because I had this great fear … And it was a really weird spot to be in because it was just a void of existence, and what the heck am I going to do? … Fortunately, I chose recovery and that was the beginning of this story, which is CLEAN Cause.”
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