May 21, 2020 – His reading tells him: He has a choice to make. He can be the man he is or, as Aurelius writes, the man he should be. He quits his job. He writes a self-immolating memoir about the Wild West of digital marketing, “Trust Me: I’m Lying,” which shocks everyone and becomes a bestseller. He moves from New Orleans to New York to a farm outside Austin, Texas, and along the way tells his publisher his follow-up will not be scandalous. It won’t even be a business book. It’ll be about Stoicism.
It’ll show how Stoic thinking can improve modern lives. His publisher says the book won’t sell well, but Holiday believes he’s far from the only person who yearns for ancient wisdom. He takes the book’s title from a phrase on a Post-it note on the Riverside kitchen wall: “The Obstacle Is The Way.”
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