March 2, 2018 – The Beacon House is one of the granddaddies of addiction treatment in California — a nonprofit founded in 1959, situated in a grand Victorian estate on the scenic Monterey Peninsula. If you searched Google for “Beacon House Monterey” just a few months ago, a list of ads for Beacon would have popped up. If you clicked through and called the contact number, you might have learned that the Beacon House in Monterey was, unfortunately, full. But you also would have been told that there were great spots for you in top-notch treatment centers in Orange County or Palm Springs or Florida. Unbeknownst to prospective patients and their families — many often searching during a time of crisis — those calls for help were routed away from Beacon to boiler rooms staffed by marketers who paid big money for rehab-related Google AdWords. Phone operators took down names, phone numbers, addresses, and insurance information — then sold that information to treatment centers for the highest bid. Centers often paid $1,000 to $10,000 for a insured potential clients, depending on the level of care needed, said Peter Brunzelle, owner of SALS sober homes in Wisconsin. “You’re buying and selling human beings,” Brunzelle said.
Full Story @ OCRegister.com
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