Dec. 7, 2018 – Word of the cuts comes a month after AAC Chairman and CEO Michael Cartwright and his team said their third-quarter results had badly missed the mark in part because a change this summer in Google’s health and wellness search algorithms had severely disrupted its referral pipelines. The job cuts are significant: AAC employed 2,100 people at year-end — which was before it completed its $85 million acquisition of AdCare in New England. “We fully realize that our recent performance was unacceptable,” Cartwright said in a statement. “We hit unanticipated headwinds in August that caused a significant decline in call volume and led to lower census. We have made significant investments in a corporate infrastructure meant to support a larger business than we have today and that is why we are taking action to streamline the organization.
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